{"product_id":"la-riche-directions-semi-permanent-hair-dye-plum","title":"La Riche Directions Semi Permanent Hair Dye - Plum","description":"\u003cp\u003e\u003cstrong\u003eCreate a Sumptuous Look with Plum Hair Dye\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003ePlum by La Riche Directions is a divinely dark purple shade with a good balance of warm and cool tones. This sumptuous plum creates a stunning, rich finish that's perfect for those seeking a sophisticated yet bold purple look with beautiful depth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDivinely Dark Purple Shade\u003c\/strong\u003e - Sumptuous plum with balanced warm and cool tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100ml Generous Size\u003c\/strong\u003e - Plenty of product for medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Friendly Formula\u003c\/strong\u003e - Cruelty-free and suitable for vegans\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Conscious Packaging\u003c\/strong\u003e - Each pot is made from recycled ocean plastic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application\u003c\/strong\u003e - Creates vibrant deep purple on bleached hair or subtle dark purple on unbleached hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStyling Tips:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor the most vibrant deep purple results, we recommend applying Plum to pre-lightened or bleached hair. This shade can also be used to dye unbleached hair to a slightly subtler dark purple, adding rich dimension to your natural colour. The balanced warm and cool tones make this shade incredibly versatile and flattering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAbout La Riche Directions:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLa Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eImportant Notice:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAlways carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.\u003c\/p\u003e\u003cp\u003eCustomers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.\u003c\/p\u003e","brand":"Kate's Clothing","offers":[{"title":"100ml","offer_id":46946577088681,"sku":"DIRECTIONS-0022_WPR010","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0078\/8850\/2836\/files\/Product_shots__Plum.jpg?v=1775028689","url":"https:\/\/wabmarketplace.com\/products\/la-riche-directions-semi-permanent-hair-dye-plum","provider":"WAB Marketplace","version":"1.0","type":"link"}