La Riche Directions Semi Permanent Hair Dye - Pillarbox Red

Make a Bold Statement with Pillarbox Red Hair Dye

Pillarbox Red by La Riche Directions is a classic and intense true red shade. This rich ruby red tone creates a stunning, vibrant finish that's perfect for those seeking a timeless, eye-catching look with bold impact.

Key Features:

• Classic True Red Shade - Intense, rich ruby red colour
• 100ml Generous Size - Plenty of product for medium to long hair
• Vegan Friendly Formula - Cruelty-free and suitable for vegans
• Eco-Conscious Packaging - Each pot is made from recycled ocean plastic
• Versatile Application - Creates vibrant results on bleached hair or subtle tints on unbleached hair

Styling Tips:

For the most vibrant and true-to-colour results, we recommend applying Pillarbox Red to pre-lightened or bleached hair. When applied to unbleached or darker shades, the results will appear more subtle, adding a warm red dimension to your natural colour. This classic shade is perfect for creating timeless, bold looks or adding rich ruby tones to your style.

About La Riche Directions:

La Riche Directions is a trusted brand in semi-permanent hair colour, known for their bold, vibrant shades and commitment to vegan-friendly formulas. Their innovative use of recycled ocean plastic packaging demonstrates their dedication to environmental responsibility.

Important Notice:

Always carry out a patch test before use. Please note that for hygiene reasons we cannot accept returns on this item except in the unlikely event of a manufacturing fault.

Customers outside the UK please note: Hair dye products can attract extra customs costs due to sanitary protocols in some countries. We do not recommend buying this product if you are outside the United Kingdom.